RSG (formerly known as Resurgence), a premier Singapore-based Southeast Asian professional esports organization has announced leading pizza chain restaurant Pizza Hut Singapore as their latest partner.
The announcement follows RSG’s latest rebranding efforts, as part of shared plans to diversify its product offerings, scale up, and focus on fan engagements.
Marking their first foray into esports marketing, Pizza Hut Singapore will work together with RSG to promote greater awareness, visibility and accessibility of Singapore’s esports talent and content by grooming both its players and content creators, with the aim to draw in audiences from non-gaming backgrounds. As such, the one-year partnership will include community engagement events and customized streaming and video content.
“The promising developments of esports in Singapore offers great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages. As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences and we are happy to do our part to support the local esports community,” said Jayss Rajoo, Head of Marketing and Food Innovation of Pizza Hut Singapore.
Meanwhile, RSG will also bring to Pizza Hut Singapore its experience in creating engaging content to bridge the gap between brands and the gaming community. As part of the sponsorship, RSG will support Pizza Hut’s marketing efforts by curating a mix of offline and online community engagement events, as well as branded content across social media platforms and streams.
The new RSG team jerseys will also be sporting the Pizza Hut Singapore’s logo as well, which esports fans can look forward to being showcased in the upcoming Mobile Legends: Bang Bang M2 World Championship Singapore in January 2021, where RSG will be among the two teams selected to represent Singapore in the highly-anticipated tournament.
“Gathering over a pizza as they play, or watch our teams in action, has been a common sight among our players and fans. We are honoured to take this love for food and top quality esports action to the next level, with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience,” said Founder and CEO of RSG, Jayf Soh.